The 5 Common Marketing Mistakes and How To Avoid Them!
Marketing Mistake # 1
Assuming that you are
your own target market.
Many business
owners mistakenly believe that they themselves are representative of their own
target market. This is simply incorrect – do not use advertising based on your
personal mores and preferences.
Marketing Mistake # 2
Giving up on
an Advertising/Marketing Plan too soon.
Do not assume
the marketing/advertising campaign you created is a failure because your plan
did not get the expected results. If you are confident your parameters were on
point, then you should trust your instinct. Remember to stay patient and
persistent. Through your persistence, your membership base will grow.
A common
practice for new business owners is to blame the marketing when the real issue
is their “selling” of the products or services.
Marketing Mistake # 3
“Saving” money by using “inexpensive” print
materials and a “self-made” web page.
You should
always expect a lower quality of print pieces when ordering your marketing
materials from an online wholesaler or using your home inkjet printer.
Your website
should look uncomplicated, clean and professional for your clients to navigate. Often, your
prospective client will make a decision about your products or services simply
based on a single piece of print material. Or the ease of use of your website
and how it looks. When it comes to
website design and the quality of your print marketing, perception is reality. Maintaining your print material at high
quality, and your website design professionally and logically ordered, presents
a professional, sophisticated image to your potential clients and is well worth
the investment.
Marketing Mistake # 4
Not maintaining
consistency with your demographic or target market.
Business owners will
often try to target EVERYONE in hopes of getting more customers. Better results
are attained when efforts are directed towards people that fit their targeted
demographic.
Example: If you design
and renovate custom homes, or even if you’re a roofer, your target audience is
the homeowner. That is your target market. If your home renovation company also
does commercial remodeling, then targeting business owners will also be a
plus.
Marketing Mistake # 5
Failing to take
advantage of off-premise marketing opportunities when they arise.
Community events and
sponsorships are venues where cost-effective marketing can be accomplished.
There are a number of opportunities where you can promote your business by
getting involved. Community events can include holiday events, 5K runs, local
festivals and charity balls. Your cost will vary based on the event type that
you choose, and often such event costs will be quite friendly to your marketing
budget.
The definition of "Business Marketing" from Wikipedia is:
